As of July 10th, public business/creator Instagram accounts are now indexed by major search engines.  This means feed content including Photos, Carousels, Reels and Videos from January 2020 onward can now appear in search engine results like Google and Bing. 

Trying to decide between programmatic advertising or paid social for your next campaign? While paid social offers identity-based targeting and engaging creative formats, programmatic provides broader reach and real-time optimization. This blog breaks down the strengths of each channel and why using both might be the smartest move for your marketing mix.