Stories From Practices Like Yours

Every practice we work with has unique goals and challenges, but one common thread is the need for an honest partner to help them navigate the marketing landscape. These case studies showcase how we’ve worked side by side with physicians and their teams to identify opportunities, cut inefficiencies, and strengthen their presence in ways that truly matter.

Learn how Group241 saved our client over $1M in misguided marketing investment

Faced with a vendor’s flashy SEO promises and vague methods, our client needed a second opinion. Group241 cut through the noise, uncovering black-hat tactics and steering them toward smarter, more sustainable digital marketing strategies. Read more...

The Aggregated Advantage: Premium Inventory Access Without the Premium Price Tag

Independent medical practices are typically shut out of premium programmatic advertising due to high monthly spend minimums, often $30,000 or more. This case study shows how Group241 helped a network of practices break that barrier, gaining access to enterprise-level media without sacrificing local control or overspending. Read more...

From Retainer Trap to Strategic Reset: How One Practice Reclaimed $20K+ in Wasted Fees and Got More for Less

Discover how a busy dermatology practice uncovered gaps in their outsourced marketing and rebuilt their strategy from the ground up for better performance, clearer reporting, and long-term savings. A behind-the-scenes look at what happens when you trade vague retainers for real results. Read more...

Honesty Over Retention: Why Doing the Right Thing Matters More Than Holding Onto the Work

Not every client is meant to stay forever. When a private equity group expanded oversight of one partner’s marketing, our model no longer served them best. We helped them exit cleanly and saved them money doing it. Doing the right thing by our clients (past and present) is always going to be our priority. Read more...

Omnichannel Success Framework: Evaluating Success Across Programmatic Display, Audio, and Search

Independent practices need a clear, reliable way to evaluate whether their advertising is truly working. Because each channel behaves differently, success must be assessed through a multi-signal framework rather than a single metric such as clicks or form fills. This case study outlines the core indicators of a healthy, high-performing omnichannel campaign. Read more...

Awareness Driven Search Growth: How Upper-Funnel Awareness Strengthened Search Efficiency for an Aesthetic Practice

For most aesthetic practices, search alone cannot sustain predictable growth. True performance emerges when awareness and intent are connected deliberately. This case study highlights how a coordinated approach improved search behavior, increased efficiency, and created a more stable acquisition funnel. Read more...