As of July 10th, public business/creator Instagram accounts are now indexed by major search engines.  This means feed content including Photos, Carousels, Reels and Videos from January 2020 onward can now appear in search engine results like Google and Bing. 

Auction-based placement is the driving force behind how your programmatic ads reach potential patients. Instead of buying ad space in bulk or committing to specific websites, your ads enter a real-time bidding process that targets individual users based on behavior, interests, and intent. It’s how you ensure your message shows up in the right place, at the right moment, for the right audience.

If you’re looking beyond clicks and impressions to evaluate your programmatic campaigns, eCPA (effective Cost Per Action) is the metric to watch. It shows how much you're actually spending to drive meaningful actions—like time on site or visits to key pages—rather than just traffic. Especially valuable for healthcare marketers navigating HIPAA limitations, eCPA offers a smarter, privacy-friendly way to measure campaign efficiency and guide ongoing optimization.

Trying to decide between programmatic advertising or paid social for your next campaign? While paid social offers identity-based targeting and engaging creative formats, programmatic provides broader reach and real-time optimization. This blog breaks down the strengths of each channel and why using both might be the smartest move for your marketing mix.

Discover how programmatic marketing stands apart from traditional digital strategies. From real-time automation and precision targeting to omnichannel reach and instant optimization, learn why programmatic could be the smartest move for your practice’s growth.

Click-through rate (CTR) is one of the most common buzzwords for digital marketing but is often misunderstood. When evaluating your...

Confused by digital marketing acronyms like CTR, CPC, and SEO? This beginner’s guide breaks down the essential buzzwords you’ll hear from agencies—and why they actually matter for your business growth.

Seeing strong results in your programmatic ad report but low numbers in Google Analytics? You're not alone. Learn why these reports differ, what it means for your marketing ROI, and how to get clarity from your data.

Your website doesn’t need to be flashy—it just needs to work. With a clean design, mobile-friendly features, and strategic calls to action, your site can become a powerful tool for your practice. At Group241, we’re here to help you turn your website into a welcoming, results-driven foundation for your marketing.

Your website is more than just a digital brochure—it’s the front door to your practice. If it’s not welcoming, clear, or easy to use, potential clients may walk away before ever reaching out. In this post, we break down how to create a user-friendly, well-branded, and high-converting website that reflects the heart of your practice and helps your business grow.

In today’s digital-first marketing world, it’s easy to forget the power of face-to-face connection. But showing up for your community can do more than build goodwill, it can boost your brand’s visibility, grow your audience, and deepen client loyalty. From local events to charitable partnerships, this blog explores how stepping outside your practice can spark real engagement both online and off.

In an era where online reputation influences patient decisions, encouraging reviews is critical to the success of your medical practice.

Learn how to fuel your own marketing in tandem with your marketing firm's services

Cracking the code on HIPAA-compliant programmatic marketing—can you target patients without risking violations? Let’s dive in.

A well-executed programmatic campaign isn’t just about launching ads—it’s about measuring and optimizing to maximize your budget.

Success in programmatic advertising doesn’t happen by accident it requires strategic management, data-driven adjustments, and optimization.

In a business market where digital marketing reigns supreme, programmatic display marketing is rapidly changing how brands reach their targe