How Group241 Saved our client Over $1 Million
in Misguided Marketing Investments

Premiere Aesthetic Solutions (PAS) is a trusted partner to a network of over 50 private
practice physicians, offering them recommendations and exclusive contract
opportunities to help grow their businesses. With a focus on delivering only the best
products and services to their clients, PAS is careful to ensure every opportunity aligns
with the best interests of their physician clients.

However, when approached by a vendor proposing a contract to help improve keyword
search engine rankings, PAS lacked the internal expertise to confidently assess the
offer. The vendor’s proposal seemed promising, but without a deep understanding of
digital marketing, PAS was unsure whether this was a sound investment for their
network. This is where Group241 stepped in.

 

Expert Analysis for Informed Decision-Making

Through a comprehensive analysis, Group241’s mission was to:

• Determine if the vendor’s methods were in line with industry standards

• Evaluate the appropriateness of the vendor’s pricing for the offered services

• Assess the overall strategic value of this contract for PAS’s physician clients

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A Strategic Approach to Vendor Evaluation

Group241’s approach began with an introductory call to better understand PAS’s
concerns and initial thoughts about the vendor’s offer. During this call, we discussed
PAS’s goals, concerns about the vendor’s transparency, and key questions that PAS
needed answered.

Next, we scheduled a conversation with the potential vendor. During this meeting, the
vendor claimed to use proprietary methodologies that they would not fully disclose. This
lack of transparency raised immediate concerns for Group241.

As digital marketing experts, we know that strategies that manipulate search rankings
without adhering to ethical standards can lead to long-term negative consequences,
even if the short-term results appear favorable.

Identifying Red Flags in Vendor’s Practices

Through our comprehensive analysis and the use of our suite of SEM resources, we
quickly discovered troubling elements within the vendor’s proposal. Specifically, we
identified that the vendor’s methods resulted in a sample practice’s site being present

on pages using paid backlinking, keyword stuffing, and the creation of false authority
forums, tactics that violate Google’s guidelines and are considered “black-hat” SEO
strategies. These practices could potentially lead to severe long-term consequences,
including Google deindexing a practice’s site, resulting in the complete loss of rankings
for any keywords.

While the vendor claimed these methods were merely side effects of their strategy,
further inquiry revealed that their primary tactic still involved manipulating Google’s
search rankings without providing tangible value that would strengthen the client’s brand
or attract the right audience.

Upon reviewing the proposal, it became clear that PAS’s physician clients would be
locked into a long-term, high-cost commitment of $6,000 to $10,000 per month just to
maintain their search rankings. This arrangement would offer little opportunity for
meaningful growth, relying on vanity metrics that did not prioritize the ideal patient
demographic. Several product examples implied the monthly fee would ultimately drive
1-3 users to the physicians site, an exceptionally high CPA.

In contrast, investing in ethical “white-hat” SEO strategies, such as content creation,
improving website efficiency, and optimizing SEO structure, would be a far better
investment, offering long-term growth and genuine improvement in patient acquisition.

Delivering Value and Protecting Client Interests

Ultimately, Group241 advised PAS that entering a contract with this vendor would not be
in the best interest of their network of physicians. PAS’s decision to heed our advice
saved them and their clients well over $1 million in potential wasted marketing
investments. Our research and guidance helped avoid a potentially harmful commitment
that would have undermined practices’ long-term growth and compromised the quality
of the PAS/physician partnership.

At Group241, our priority is always to help our clients make sound investments that
align with their strategic goals. We firmly believe that successful digital marketing should
prioritize growth and efficiency, ensuring that practices reach their ideal patients while
adhering to industry requirements.

Our expertise in digital marketing means we can help you navigate its complexities,
offering strategic guidance that focuses on building a sustainable, ethical, and effective
digital presence.

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Final Thoughts

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Group241’s approach to vendor evaluation helped PAS avoid a costly
mistake and enabled them to protect the financial health of their network. We are

committed to empowering businesses with the knowledge and strategies needed to
thrive in the digital marketing space.