Auction-based placement is the driving force behind how your programmatic ads reach potential patients. Instead of buying ad space in bulk or committing to specific websites, your ads enter a real-time bidding process that targets individual users based on behavior, interests, and intent. It’s how you ensure your message shows up in the right place, at the right moment, for the right audience.

If you’re looking beyond clicks and impressions to evaluate your programmatic campaigns, eCPA (effective Cost Per Action) is the metric to watch. It shows how much you're actually spending to drive meaningful actions—like time on site or visits to key pages—rather than just traffic. Especially valuable for healthcare marketers navigating HIPAA limitations, eCPA offers a smarter, privacy-friendly way to measure campaign efficiency and guide ongoing optimization.

Click-through rate (CTR) is one of the most common buzzwords for digital marketing but is often misunderstood. When evaluating your...

Confused by digital marketing acronyms like CTR, CPC, and SEO? This beginner’s guide breaks down the essential buzzwords you’ll hear from agencies—and why they actually matter for your business growth.

Seeing strong results in your programmatic ad report but low numbers in Google Analytics? You're not alone. Learn why these reports differ, what it means for your marketing ROI, and how to get clarity from your data.